Smartphones have become an important part of lives. So much so that we are highly dependent on them for entertainment, business, and to carry out various tasks. The mobile technology itself has progressed tremendously with smartphones releasing with better and high-tech hardware and software. With technologies like artificial intelligence, machine learning, and blockchain being incorporated within mobile phones and mobile app development; the entire ecosystem has transcended to a higher level of technology.
If we look at AI in particular, then this technology has been around the mobile industry for quite some time now; slowly progressing, enhancing, and refining. Now, AI plays a big role in mobile app development, allowing the creation of smart applications that adjust according to user behavior. In other words, artificial intelligence is providing personalized app experience to users.
As we know, personalization is a big trend these days in the tech arena. Considering how saturated app stores have become with millions of apps competing to stand out; personalized experience is one aspect that is giving businesses the edge over their competitors.
Before we go any deeper, it is important to fully understand what AI really is?
What Is Artificial Intelligence?
Artificial intelligence is the ability of computer programs to think and learn like human beings. AI-powered machines are becoming capable to carry out human tasks and learn from the experience (data) gained.
Artificial intelligence saves time, resources, and reduces errors. Menial tasks that would consume a lot of time are automated with the help of AI; allowing humans to focus on bigger and more important matters.
Now taking this concept and applying it to mobile apps does the same. Mobile apps are playing an integral role in providing ease of access to functionalities that make lives easier. Whether B2B or B2C, these AI-enables apps are enhancing the user experience. What more is that the optimization of the entire process carried out by these apps is what is changing the mobile industry at large.
So how else is AI impacting mobile apps of today? Let us look at the few benefits.
1) Visual and Voice Searches
The days of text searches still exist heavily, but newer and faster ways of search are on the horizon. Voice searches are picking speed and becoming the go-to choice for users to search. However, visual search is definitely the next step forward to advance search. Particularly, when you want to search for something but cannot recall the name. In this scenario, you have a visual search at your aid, determining what you might be searching for.
How mobile applications come in the scene? Well, artificial intelligence in mobile apps has made it possible for developers to work on an image recognition system. So we are looking for exciting times ahead in terms of search engine enhancements through mobile apps.
2) Enhanced Face Unlock Technology
Face unlock isn’t new news and was launched by Apple first, using an AI-based algorithm. Artificial intelligence has the capability to self-learn and improves its functionality with time. Now, in the face unlock mechanism, the phone is able to identify the face of the user even after certain changes; that is makeup, specs, or beard. This technology is slowly improving compared to when it was first launched and showed some glitchy behavior.
3) Real-time Translations
We have a plethora of apps that provide translation services. But they do not operate without the internet connection. This is where AI plays an important role, and by the looks of how things are progressing – soon, the AI-powered smartphone will be able to translate different languages at run-time without an internet connection. Sounds great, right?
AI can power the entire process of translation leaving no room for lags. The translation tools of tomorrow will be intelligent and provide top-notch services to the users.
4) Better Mobile App Authentication
Artificial intelligence (AI) when used by wrong groups can become one of the deadliest tools. Cybercriminals have been using AI to carry out massive cyber-attacks. However, where AI is being used wrongly, the cyber defense system is also being improved and worked on. Security has always been a crucial aspect of the IT world.
AI coupled with machine learning (ML) and deep learning algorithms has the potential to improve authentication; making it a more reliable and secure experience for the users. AI can predict any potential threats and alerts in due time. So we are looking forward to improved authentication within mobile apps that can detect any present or upcoming threat.
Artificial Intelligence; The Present and the Future
AI is the futuristic technology that is bound to revolutionize the mobile app development game in the coming future. Software development companies in Houston have been leaving no stone unturned in creating AI-powered mobile apps for big and small businesses. This technology in mobile app development gives birth to smarter apps that provide a personalized user experience.
Businesses are becoming aware of the need to incorporate AI in their mobile apps in order to boost revenue and sales. Not only that, but the mobile apps geared towards organizational use also benefit a lot from AI. How? For starters, if you have a task managing app for example, then AI can optimize the entire process and automate the mundane tasks for you. What could that be? It could be something as simple as placing the right task under the correct category. Or assessing each user profile’s behavior and suggesting high priority tasks that otherwise would have gone unnoticed.
All in all, smart mobile apps have driven the change within user behavior and vice versa. Now, consumers expect applications to be able to do certain tasks. So overall we are looking AI-enabled mobile apps that have the potential to enhance businesses and drive greater ROI.